Brandprints
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Brand•prints: shapes, marks, words, and symbols on consumer products that identify the brand or manufacturer behind the product(s).

Brandprints 101
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Brandprints 101

In the same way individuals can be ID’d from their fingerprints, brands can be ID’d by their brandprints.

That’s actually the whole reason logos, packaging and trademarks exist. Without them, Bud Light bottles would be indistinguishable from Miller Lite, Coach handbags would be indistinguishable from Louis Vuitton, and Ford F-150s would be indistinguishable from Dodge Rams.

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