The PESO Media Model & Deep.ad
You probably know what we do.
Using state-of-the-art computer vision technology, we scrape the public web and find *brandprints* (think logos, trademarks, and brand names) that appear within content notable to marketers. Especially paid media creatives and user-generated content.
But maybe you don’t know where we do it.
We’re the only content intelligence platform that can discover and extract brands, trademarks, and advertising information within any type of PESO – Paid, Earned, Shared, or Owned – media.
Although digital ads and viral social video are two of the most in-demand Deep.ad use cases, they only scratch the surface of the type of media we analyze.
Here’s what our PESO media monitoring model looks like:
Measuring how your brand’s products are being shared in the wild and how your competitors are advertising is more important than ever.
Millennial and Gen Z consumers discover and research far more brands from Instagram stories, YouTube reviews and TikTok influencers than they do from all traditional marketing channels combined.
This makes paramount the ability to find and analyze Paid, Earned, Shared, and Owned brand exposure at scale on platforms like:
Streaming video and audio platforms:
Twitch
Netflix
Disney+
Spotify
Apple Podcasts
HBO Max
Hulu Live TV
ESPN+
Example PESO content we scan from social platforms:
Facebook
TikTok
Instagram
YouTube
Twitter
Snapchat
Pinterest
LinkedIn
So whether you need help proactively identifying weekly Facebook ads from your competitors or spotting unplanned product placements in Netflix Top 100 shows, Deep.ad can help you widen your media monitoring lens.
Curious how we can help you adapt to this fragmented PESO Media landscape? Get started below!