Welcome to Deep.ad
Friends,
In 2017, I bet on a commodity that seemed poised to set the market on fire. Not Crypto. Not Fuel Cells. Not Cannabis.
UGC. User-Generated Content.
A lot has changed in the Ad Tech industry since I wrote the first line of code for Deep.ad – a Computer Vision application that scrapes UGC for brand data – that year.
In January 2017, there were 150M active Instagram users. 18M hours of video were streamed that month on Twitch. TikTok (as we know it today) didn't exist. And the oldest Gen Zers were only 20.
Last month, there were 1.2B active Instagram users (+700%) 89M hours of video were streamed on Twitch (+400%). And active TikTok users - soon eclipsing 1B worldwide - spend almost an hour a day watching videos on the app. Gen Z is growing up and shaping the global economy.
A lot has changed, and the coming years promise an acceleration of these changes.
• Social media will be even more video-centric (audio too).
• Consumer journeys and sentiment will be even less linear.
• Brands will have even more platforms to learn from and advertise on.
For these reasons and more, marketers need to be able to detect and index in-content brand and product data (logos, barcodes, trademarks, and pricing) in natural video and images at scale. That's why Deep ad will become indispensable in Ad Tech.
We hope you'll follow our progress by joining our mailing list at www.deep.ad/subscribe.
If you want to get more specific, please DM/email me!
CEO, Deep.ad
kristopher@deep.ad